![]() ![]() Yes, you want a brand that will attract your target audience. Or if you’re designing for a client, what style are they drawn to? What are the colors, patterns, and mood that call out to you? If you’re designing a brand, think of your personal style. You want to envision the life he or she is moving TO. Note that you’re not using images of what her life is like NOW. Is she a busy mom looking for serenity? Does she desperately want to quit her day job to work at home? Is he already planning his next road trip? ![]() You know that one person you write your blog for, or design products for? What does she want her life to be like? Capture that in the images and styles you use. Here are a few tips to get you started in making your own brand mood board: Think of your target audience And when you’re finished, hello Instagram! They can be really useful in clarifying the final style of a brand or project. They’re design playgrounds where ideas and colors and emotion all come together. ![]() Make mood boards with quotes that convey your blog’s message.Play around with your brand to get new ideas for graphics.Create mood boards for each of your blog categories.Make a brand for your course or product line.Give inspiration to the designer creating your brand.There are lots of reasons to make a brand mood board (Psst – free mood board templates below!) Whether you’re trying to create your brand or get some inspiration for a product or course you’ve been planning, a brand mood board is the way to go. With easy-to-use FigJam templates, you can quickly create a mood board that effectively conveys your ideas-and invites others to add theirs.How would you like to make your own brand mood board? It’s easier than you think! ![]() With Figma, you don’t have to start with a blank canvas or work in a vacuum. Update your mood board until it feels finished, then use it as a reference throughout the execution phase as a design north star. Each item should have meaning.įor example, you might point out that your photo selections for a cocktail brand have a summery feel, the typography conveys top-shelf elegance, and the colors evoke citrus and sunshine.įigma’s online collaborative whiteboard makes it easy to share your finished mood board with others and build on team feedback. When you’re done, don’t forget to add your keywords and a statement detailing your concept to articulate your goals and explain your choices. You might even add a filter to unify the colors. Arrange elements so that inspiration flows from one to the next, and the whole canvas is eye-pleasing. Try alternating photography with typography and punctuating with color.Ĭramming everything together could overwhelm viewers. You could start by putting a photo of your main theme at the center and building out from there-but there are no strict rules with mood boards. To plot images on pre-designed grids, try Figma’s Moodboard Maker, created by the designers at Mixpanel to auto-populate mood boards using Google Sheet Sync. Use Figma’s free mood board templates to arrange your collection of design inspirations on one page. This is your design direction coming into focus! Pay attention to what you’re naturally attracted to and try to identify any patterns. Using your own photography will add one-of-a-kind flair. To create an original design, you'll want to avoid repeating sterile Internet aesthetics and tired trends that flatten culture, making everything look the same. When browsing online, watch out for images that are heavily staged or PhotoShopped. Head to the internet or out into the real world to find photos, typography, color palettes, packaging, design flourishes, interactions, brand activations, and other elements that express the design keywords you selected. For example, if your mood board is to inform a room renovation app, you might use words like “cozy,” “modern,” and “bright.” Use adjectives and keywords to zero in on the vibe you want to create with your design. You can complete your mood board in just five steps. What design elements best express the project concept?Ĭonsider this your opportunity to explore directions, survey what’s already out there, and identify what excites you from a design perspective.What do similar projects look and feel like, and how can this one stand out?.A mood board helps designers answer key creative questions like: Making a mood board helps creative teams get clear on what a project is trying to achieve and how best to attain those results. This practice is fun and creative-but it also saves time, effort, and unnecessary confusion down the road. Get this template Benefits of creating a mood boardĪ mood board sets a creative direction for a design project, ensuring that the end result captures its original inspiration. Figma's pre-made mood board template makes it easy to start your exploration process. ![]()
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